Age of Sigmar

A Forum to discuss models of the Tau's Enemies, including Alternate Wargame Systems.
Posts: 139

Re: Age of Sigmar

Post#19 » Jul 19 2016 03:20

With most of the old ranges still running, I fail to see how GW benefited in anyway from axing WHFB, and a lot of ways in which they hurt themselves.

The problem comes in with market share and product marketing mix. If you have one product line that has a shrinking margin due to volume sales in steady decline, it doesn't make sense to continue to divert firm's resources to what is essentially becoming a loss-leader for your distributors and retailers (FLGSs in my area are still trying to get rid of the WFB NOS/Backstock). Especially when we can see that there is a larger demand for the firm's other product lines (40K, 40K boxed games, Horus Heresy). GW takes a lot of flack for what people call "bad business decisions" which are actually quite brilliant business decisions considering that they're a successful company competing in a niche market, which also competes against the much more vast hobby and entertainment market as a whole. These people not realizing that their opinions are fueled by emotional subjectivity-- a product of brand affinity and marketing-- not objective understanding of marketing, business and finance. Ultimately, at the end of the day, GW is publicly traded and has to answer to its shareholders at the end of each quarter. As a shareholder, I would have to wonder why a company keeps investing my cash-flows into a product-line with a shrinking margin and ROI, instead of a) paying that cash to me in dividends, b) diverting it to one of their more profitable product lines or c) starting a newer more-attractive-to-new-customers product line.

AoS appeals to (regardless of what us more seasoned gamers-- I will not say old-- like to think) the younger future life-long gamers coming up now. A generation of gamers raised on Pokémon, Halo, MMOs and CCGs-- I don't have anything against these things, except maybe CCGs, but even as I write this I am googling for Charmander and Squirtle spawns in my zipcode for Pokémon GO.

What would be really sweet is if someone could do a little bit of investigating, maybe get a kick-starter going, and do what WotC/TSR did with 3.5. See if they can get GW to license them the system and other associated IP and maybe some of the molds(!) to produce an open-license version. Look at the popularity of Pathfinder, it can be done, there's a precedent for it.

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Posts: 553

Re: Age of Sigmar

Post#20 » Jul 19 2016 07:08

Myrdin wrote:With the Horror of AOS on the scene and my army being one of the bottom tier- yes I am a Beastmen player - I was this close to sell of my Fantasy army....
I stumbled upon "9th Age" ruleset.

The 9th Age Ruleset! You mean I can actually pull my Dwarf army out of the closet and...and...

To arms brother Dwarfs! Ironbreakers! Hammerers! Longbeards! Slayers! Warriors! Arise and defend your Stronghold! All is not lost!

FYI: No one at either game store in the Twin Ports area plays AoS. However there is a brisk sale of AoS models at one store at least - wait for it- for conversion and kit bashing into new and wonderful WH40K units.
Viro’los gu brath!

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Re: Age of Sigmar

Post#21 » Jul 20 2016 02:24

Problem with Warhammer Fantasy Battle is that the game system was bloated. It was even worse than 40k in its actual state.

It was essentially a game played by old players who always played with WFB and nearly nothing else. New players weren't that many, because the amount of rules you needed to know and the tedious amount of time needed to play wasn't so sexy. That, and the sheer size of miniatures you needed to play a relevant game.

So since the sales plundered, GW thought it needed a complete overhaul. Trouble is, that's not what the players who were loyal to the very end wanted. It was their favourite game and the community split when Age of Sigmar came. 4 pages of simple rules, no points system, the old universe totally destroyed to be replaced by something completely different (it's actually a high fantasy setting, more like a mythological one than the previous "grim and gothic Renaissance/fantasy medieval setting") were too much for the old players, and most of them felt totally betrayed by GW.

They say hate isn't far from love, and that's quite true. Hard WFB lovers were suddenly becoming true haters of GW and began to spit on the Age of Sigmar game system. Some with reason, others not.

Basically, the change was too abrupt. Now GW saw their mistake and is trying to change the trend - now a new book come with point system and other ways to play Age of Sigmar. Trouble is that the community is still splitting, with now Age of Sigmar "true believers", who aren't really happy to see points coming back, fearing it will become the new norm while they actually enjoy the "no point system" games.

The thing is, Age of Sigmar is basically saying "play what you want as long as you agree with each other". The new General Handbook is exactly saying that; it just gives different ways to play the game and let you pick which is more suited to your playtstyle.

9th Age is quite popular with the old players too nostalgic to play anything else than WFB (and for good reasons, since it was specifically made for these people), but the game system is still WFB at the core - which means it's a bloated, complicated set of rules just for the sake of being complicated and make it feel "a true game for skilled players". I'm not sure it will solve the main problem WFB has: bringing enough new players so that the game will still be living in the years to come.

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Re: Age of Sigmar

Post#22 » Jul 20 2016 03:21

The funny thing is. Considering the city I live in aint that big, the dedicated fan base changes slightly, only when the new players are introduced to the game by others.
Same how I got into it. And the fun part about it is, that since the launch of 9th Age, the number of "Fantasy" players increased, as more low tier armies got re-balanced and introduced as not only viable but competitive.
And thats all I personally care for - to have people to play with. I don't care if dozens of youngsters join in each month. Mine is a small city and having a stable community of players amounts to more than having people join for a short time, just tol drop out eventually once they find out the "thing" is more than a game, its a hobby and requires one to invest cash, time and effort.

And in this sort of hobby first hand introduction was always the key. Its not like adds were running in the TV or internet. Or you heard a slogan from radio telling you to pay Tabletop Warhammer. More often then not you got introduced to the game via a friend who was a player himself.
So I don't see that as big of a deal as it may sound.
But I do agree, there are ton of rules to learn, but then again the its fun if you got the right people to teach you while playing.
Last edited by Myrdin on Jul 20 2016 03:47, edited 2 times in total.

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Re: Age of Sigmar

Post#23 » Jul 20 2016 03:38

As far as I can tell, the AoS community is actually happy to see the points system being introduced as one of several options, as it gives them "proper" structure to organize tournaments around-and these are important for a community to build around, and hopefully help bring back some of the WFB veterans to "the mainstream"-as while they are "grumpy old men", you still want your veteran players around to help be a guide for newcomers.

Meanwhile the book still has major focus on narrative/casual gameplay that the non-competitive crowd can enjoy, and its highly detailed on what you can do, what you might want to do, and a lot of example scenarios to follow and/or get inspired from.

That, and the "path to glory" game system (I think that's the name, with the growing warband deal?) is really cool for getting into the world, you quite literally build your army as you advance through the campaign and it makes it really immersive and fun to play with.

Honestly, the general's handbook is amazing. Had it been dropped on the initial AoS release rather than just now then AoS's birth would probably been far smoother and more efficient. Now that its out though, I anticipate that 9th age/8.5 players etc will start to slowly migrate to AoS, or disappear and sell their armies to AoS initiates that want some "old school" armies (its like inflation, the less players you got around, the less you want to play, so with every AoS convert around you an incentive to either convert as well or drop is made.)

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Re: Age of Sigmar

Post#24 » Jul 20 2016 02:36

I also don't believe in 9th Age long term future. When people talk about new players, it's more about veterans from WFB trying the game system to use their favorite army taking dust on their shelves and expanding their armies.

True new players, who never played WFB, aren't that many for the 9th Age, IMHO. The reason is because this is not a game made for newbies, but people actually knowing a bit about wargames - and more specifically WFB.

Also, though some companies are trying to make miniatures for the 9th Age rules, I suspect it will never be on the same level than GW.

But that's just my opinion. Maybe I will be proved wrong, so far the community is quite active. And that's good.

The General's Handbook for Age of Sigmar is indeed a really good move from GW. BUt that's not the only thing; they also released starter armies at quite a good price and several small boxes to begin the collection at different levels. Choice is very important and since GW stores are quite the main window of the GW Hobby, it will help them to have more regular sales.

Sure, having veteran players to introduce new ones to the game is good, but if GW made things right, they don't really need the old players from WFB back. If the new blood is here in good numbers, it will just bring another new generation who doesn't get the hate from GW's previous acts. After all, the best and fastest way to accept new things is never to have known the old ones. That's why young ones adapt more quickly than old people. ;)

I'm expecting more players will come to AoS. The key to success, to me, is to bring true new blood - and not just the old players who knew WFB. That's how GW will truly begin to innovate - when they stop trying to please the old grumpy players who can't accept changes and feed on nostalgia like Nurgle flies. That's how we got Fyreslayers, who are basically old Slayer dwarves with helms when they could have gone the full "fire dwarves" way instead. But no, they went the "Slayer" way. Booooring.

See the Sylvaneth and new Alarielle. Now it has nothing to do with wood elves. It's a true new faction with their own Goddess. And it brought much more enthousiasm than Fyreslayers, who just felt cheap with making new with boring old stuff we already know. Why blowing up the Warhammer world if it was to have the same units in the end? Just bring something new! Show us Metal Duardins! Or Shadow Aelves! Or even Female Orruks! Now that would be new!

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Re: Age of Sigmar

Post#25 » Jul 20 2016 05:01

My big question is: Does anyone know of an AoS dedicated forum like ATT... or even better an order/stormcast dedicated one?

I've been looking, but I'm not turning anything up.

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Re: Age of Sigmar

Post#26 » Jul 20 2016 09:45

abraxus wrote:My big question is: Does anyone know of an AoS dedicated forum like ATT... or even better an order/stormcast dedicated one?

I've been looking, but I'm not turning anything up.

This is the closest I've come:

I am not a player/gamer, but I still enjoy reading the odd tactica style post and obviously love the hobby aspect. Here it gets represented fairly well and as a box set owner and rabid collector I like to see what my models could look like (if I ever get to them).

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Re: Age of Sigmar

Post#27 » Jul 21 2016 02:26

abraxus wrote:My big question is: Does anyone know of an AoS dedicated forum like ATT... or even better an order/stormcast dedicated one?

I've been looking, but I'm not turning anything up.

I've heard good things about The Grand Alliance (I'm afraid I don't have a link for it, since I've never visited it, being anti-AoS and all), but aside from that my understanding is that most of the major AoS community discussion takes place on facebook groups (the conflict around AoS at the time of its release seems to have driven its community base away from most major Warhammer forums).
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